Marvel Comics has the upper hand these days when it comes to quality and creativity. Their main competitors at DC are mired in grit and gristle, more concerned with pandering to their established fanbase than seeking out new readership. Marvel was the same way for a long time; in an unexpected twist the great success of the Marvel Studios films has spurred them to try new things in search of new properties to turn into blockbuster films. Marvel’s old ways are still evident in some corners of their product line, particularly in their Ultimate universe. After a cataclysmic event in the Ultimate Universe (appropriately titled Cataclysm), Marvel is preparing to shake things up in that group of books, starting with the Survive! one-shot.